Ana Santamarina is a Health Coach in Madrid. She offers nutrition advice to private clients and was working on developing her own cosmetic brand called Santamarina. She entrusted us with the design of her branding and personal blog in the first phase of this exciting project.
She asked us to create a minimalist, simple design that would differentiate itself from the black-and-white design of other cosmetic brands on the market.
Instead of using an isotype as was initially proposed in the briefing, we went for a logo that resembles a stamp and plays with the letter A, which stands for Ana.
All the content is contained in a three-page Website that allows streamlined browsing, a visual organization of each section and a minimalist but strong image.
The photoshoot for the website was done in collaboration with Santiago Belizón.