Client
Transit Projettes / Planta Uno
Branding, digital campaign and website for the online platform “Digital Ideas” by Transit Proyectes and Planta Uno.
Ideas Digitales was born with the purpose of making known digital strategies and tools that are allowing a community of highly creative agents on a low budget to adapt to the new times and survive in the digital world, activating and promoting new forms of cultural consumption. This is why it is so important for cultural agents and organizations to highlight their tools, applications and digital strategies beyond larger platforms, museum and national cultural centers.
We were asked to create a modern image but with an “editorial” character, which would be essentially online and had to adapt well to the diversity of the speakers’ images. We proposed a two-tone identity that has been adapted to the different applications that have arisen through the various online congresses they have held.