Client
Ayuntamiento de Hermosillo (Estado de Sonora)
The Department of Culture of Hermosillo, in the Mexican state of Sonora, asked us to do all the creativity, online and web campaign for the digital conference “Hermosillo Dialoga“. A four-day conference to discuss and rethink culture from the Sustainable Development Goals.
The client wanted it to keep a visual link with Mexico without falling into the obvious, something modern and colorful geared to a European audience.
We created a palette of bright colors taken from images of houses and handicraft motifs from the region of Sonora, as well as various minimalist patterns taken from different textile motifs to create a direct link with the city of Hermosillo.
